Josselin Martinez on 18 Years of Growth, Grit, and Storm Response

[00:00:02] Josselin Martinez:  I came to this country when I was 12. No English. I just came straight to middle school, finish high school. And working for this company, being in this company, being a leader is something that I didn’t know what that meant. I generally didn’t know the meaning of that, and I felt like I wanted to be influence people.

[00:00:22] Todd Kavanaugh:  Hey there, and welcome to Under the Roof, the official podcast of Baker Roofing Company. I’m Todd Kavanaugh.

[00:00:29] Matthew Elban:  And I’m Matt Elbon. And we’re here to connect the dots between field and office, leadership and crew, values and action.

[00:00:36] Todd Kavanaugh:  In each episode, we dive into the stories, lessons, and updates that matter to our team.

[00:00:43] Matthew Elban:  From safety and career growth to company milestones and good old fashioned storytelling, it’s all about living out what makes Baker, Baker. Let’s get into it. Well, welcome back to Under the Roof. I’m Matt Elbon.

[00:00:57] Todd Kavanaugh:  And I’m Todd Kavanaugh. Today, we’re sitting down with Jocelyn Martinez, our regional service manager out of Tampa. Jocelyn, thanks for being here.

[00:01:07] Josselin Martinez:  No. I appreciate the the invite. I know it took a couple attempts to get together, but we’re finally doing it. Scheduling is a hard thing, and I’m sure in

[00:01:16] Matthew Elban:  your role, you’re well versed in having to schedule and reschedule. And, unfortunately, I think it was my my fault many times where we had to move it around. But we are glad to have you on here, Jocelyn. And you’ve been with Baker for a while. You’re leading one of our service branches and the service in in one of our newer regions. And so we’re looking forward to talking to you and hearing your story and getting into the work that you’re doing down there. So thanks again for being here.

[00:01:39] Josselin Martinez:  Thank you. So you guys are building some great momentum. So we’re we’re enjoying that. To participate. Yeah.

[00:01:45] Matthew Elban:  This has been a lot of fun, and

[00:01:47] Josselin Martinez:  just kinda see where it goes.

[00:01:48] Matthew Elban:  You know? But, Jocelyn, we always start off with the first question. If you’ve listened to the podcast ever before, you’ve heard this question. I’ve enjoyed hearing the answers that people have given. And so the the question is this. What’s a book that you’ve read recently, and maybe what stuck out from that book?

[00:02:05] Josselin Martinez:  What stuck with you? Sure. So the last book I read is Extreme Ownership. So it’s it’s a book that has the the principle of taking responsibility in the position that we’re at. Right? And there are situations where, you know, things doesn’t go the way we anticipated. Right? And in in the moment when you you are kinda dissecting the issue, right, the outcome, we should be the one raising our hands and saying, hey. You know what? This is something that I this this was my fault. Right? That has, let’s say, kinda the tendency of the the other team members to be more receptive. Right? And they’re the ones that say, you know what? Yeah. I I also you know, this this was a mistake that I that I did. You know? So it was very insightful. The next book I need to read, it was referred about two weeks ago. I think it’s called Switch. I’m not sure if you guys read that book, but they told me it would be a good book to read.

[00:02:59] Matthew Elban:  I have not read that. You are the first guest now to give us a recommendation outside of the the last book, but the next book I’m gonna read. So I love that. So a great answer and and great thoughts there about leadership and, you know, if you lead the team being willing to and vulnerable enough to say that it was your fault, that the mess up or screw up was that’s my fault, and and I’m sorry. Right? And let’s figure out how to make it right. I love that, and that’s something we all should take away from that for sure.

[00:03:24] Todd Kavanaugh:  Yep. When you as a leader take ownership of, you know, maybe something that didn’t go the way that you intended, I think that gives easier permission to those that report to us to do the same. Right? They know they’re not in it. For sure. So, yeah, it’s a great one. So, Jocelyn, we always like to ask this. I feel like everybody kind of has their roofing, like, origin story, how you got into roofing. Because many people, they don’t really start out thinking, I wanna get into roofing. So tell us a little bit how you got into roofing, and what did those, like, early days in roofing look like for you?

[00:04:03] Josselin Martinez:  That’s a great question. So it’s it’s gonna be about twenty years. And I spent about two years in in in a small roofing company in Wilmington, North Carolina. I had a friend that we met in middle school. You know, he called me, hey.

[00:04:17] Matthew Elban:  It’s a job.

[00:04:18] Josselin Martinez:  So, you know, I’m just gonna look for a different job. I’m gonna say this. Roofing, you gotta have a lot of respect for the job. Right? But one thing that I I love about roofing is you gotta be, like, being able to resolve problem, like, be like a problem solver. Right? Yeah. It it really teaches you to pay attention to details and and create value for the customers. So I do enjoy that. So to answer your question, my friend says, I just kinda look for a different job. I went there with my application, and I was there for close to two years. You know? At that time, you know, the economy the economy was was bad, and I I remember doing, like, twenty, twenty five hours a week. So it was it was just not working out for me. So my foreman left that company and went to Baker Roofing. And maybe a month, two months, you know, he called me and said, Jocelyn, I mean, these things are going well, and and you wanna come over? And I did. I went there. I met Steve Allington. He was the GM at that time. And Kurt Hutson, he was the project manager, I believe. And, yeah, in July, actually, it’s gonna be eighteen eighteen years, you know. So it’s it’s funny kinda reflecting to that time frame. It has been, like I’ll be 40 in November, So that’s almost, like, halftime my life. So

[00:05:38] Matthew Elban:  you know? Yeah. Well, happy early anniversary.

[00:05:42] Josselin Martinez:  Thank you. So my first years in roofing, you know, I was in in the production team. Right? We did a lot of single flight roof TPO. We did a little bit of EPDM, Mud Bed, Turstown. I spent a lot of time working in Sherwood Point. We did a lot of new construction. Right? And what I enjoy being the production team is just kind of learning how roof systems are put together. Right? And that pride that you say, hey, you know what? I was part of that process. I was part of this team. Right? And just sometimes when I, you know, when I drove by, let’s say, women downtown, there were some some projects there that I remember taking driving, you know, with with my wife and my my son and say, hey. I was part of that team. And just taking that prize. So that was very, very, it was a really great experience for me. And having that knowledge and production on how roof systems are put together and being to the service department, you know, when we are doing, like, a roof assessment and trying to troubleshoot the problem and try trying to figure out where this leak might be coming from. I think it might it it benefited me spending that time in in in in production. You know? So, yeah, that was that was kinda my my early career, how I got into roofing. So my my friend, when I see him, he always gives me a hard time. He always, like, hey. You’re there because of me. I like so but roofing, you know, another comment we love to to mention. It is a very challenging job. Right? It’s being exposed to the elements, it takes a lot of courage. But also, you know, for that right company, and I can say that it has been a a blessing for me that gave me gave me the opportunity to work in this company and and and, you know, and and make a career of it. You know? So I’m very, very grateful of that.

[00:07:37] Matthew Elban:  It’s funny you mentioned driving down certain roads with your wife and your kid in the car, and you say, I I put that roof on or I helped with that building or I did this. My wife and my kids, man, they they give me such a hard time about that. But I used to sell windows, and so I I talked to mister and missus Smith over there, sold them a house with windows. Every everywhere I go, I say something like that. And, like, when I start talking, my wife or my kids are now they always chirp up and say something along the lines of, did you sell them something? Did were you on that roof before? You know? But you’re right. It’s it’s a pride thing. Right?

[00:08:08] Josselin Martinez:  You’re you’re proud of what

[00:08:09] Matthew Elban:  you’ve done. You’re proud of the good work that we’ve done. So I totally get that, and it resonates well.

[00:08:13] Todd Kavanaugh:  I’m I’m sure, like, all of us, like, on this call and and probably a lot of us listening are guilty of being the ones that, like, if you’re staying in a hotel room that’s, like, higher up and it looks down another lower roof areas, like, one of the first things I do is I go out and I look down the window and let’s see, like, what what’s that roof look like down there? Or you’re in some other building, like and, you know, you’re not working, but you’re you’re working.

[00:08:38] Josselin Martinez:  Yep.

[00:08:39] Todd Kavanaugh:  And it’s That’s true. Yep. Certain breeds. So

[00:08:42] Matthew Elban:  So, Jocelyn, when you look back at where you started and then where you are today, there’s quite a change from being the guy on the roof doing the work, helping to put it on as a helper and then maybe a foreman and then continue to grow. Is there a younger version of Jocelyn who’d be surprised by the role that you’re in now?

[00:09:01] Josselin Martinez:  In a way, yes or no. I always when I came to Baker, I always saw the opportunity, you know, that eventually, if I stay disciplined, you know, those opportunities are gonna come across. Right? So I always felt like it was kinda in me to, you know that I wanted to progress, not just just for me, but for, you know, my my family. Right? And show like, I’m gonna give you guys, if if I may, some context. I feel it’s it’s important for me to to share. So I came to this this country when I was 12. No English. I just came straight to middle school, finished high school. And in this working for this company, being in this company, being a a leader, you know, is something that I didn’t know what that meant. I generally didn’t know the meaning of that. And I felt like I wanted to be influence people. Right? So I always felt like I I wanted to be some type of leadership role. Right? And I I knew sooner or later, if I had to stay committed, that opportunity was gonna come across. You know? I do wanna tell, you know, other, you know, say, team new team member that, hey. It’s just gonna take time. It’s definitely gonna take time. Right? I I would say you gotta stay adaptable. Things are gonna change. Right? It it might take, you know, a month. I’m so sorry. Months, years. But keep learning, you know, and we’re so grateful that, you know, my let’s say, my my opportunity or my my let’s say, my case. You can go to another location and it’s gonna say the same thing. Hey. I came from the field. I wanted to grow. I wanted to be in in a different role, and I just waited. Right? And I put the time. I put my effort. And, eventually, all those little things are gonna pay dividends. You just gotta stay, like I said, disciplined to that process.

[00:10:53] Matthew Elban:  Yeah. I think discipline and patience. Right? I mean, that’s rushing into a role that you’re not really ready for. Maybe your your bosses in the time see that, know that, and they pour more into you to get you ready, but being patient as you grow in your career is certainly important.

[00:11:06] Todd Kavanaugh:  Yeah. And I I love how, you know, you said in the beginning, Josh, you said, like, you would be surprised maybe, but not. Like, kind of both. But I think that’s because you had a vision and had a idea and the discipline to see, like, what you could be and grow into. So I think that started to kinda form your daily habits then likely. Like, hey. This is what I’m aiming at. I’m aiming at something. And so that’s the it’s more of an affirmation. Like, if you could rewind back to eighteen years ago, you know, Josh and and Josh and Wilmington, be like, yeah. You’re pointing at the right thing. You’re gonna make it. That’s cool.

[00:11:44] Josselin Martinez:  Yeah. If you talk to me, if I may, I was blessed through the the the my years with this company. I had, like, great mentors. Right? And they they were very intentional about my development. Right? Sharing their knowledge. You know? They they they gave me their honest guidance. Mhmm. Right? And I look up to those guys, you know, and and I and I hope that I can be this that I can put this that I can be influencing others. You know? And if if I can tell you guys, you know, in the beginning, you know, my you know, Greg I remember Greg in production, Greg Copa Benko. There was a time that, you know, I I wanted to re learn how to read blueprints. Right? Because in production, it’s new construction. Right? I had a, like, a new roof. Right? There was no penetrations. I got to a point I was getting frustrated. Right? Because, you know, I had a plan. We had a plan in place, and the GC was like, hey. I need you guys to, you know, cut this roof system back, but we already stopped. Right? Because they were gonna add the penetrations. And I and I remember telling Greg, hey hey, Greg. I wanna read I wanna learn how to read blueprints. Right? He took the time to teach me how to read blueprints, and I know he did it, like, yeah. I remember being in the office after 05:00, just him and I. Right? So he was very influential and, you know, I I worked with Logan, uh, Tyler Pool. He was actually the one who hired me when I did the transition to productions to to service. And Richard, you know, Richard Faye, I’m sure you guys know him. So in the last five years, I feel like the most challenging years in my career has been the last five years, uh, when we made the decision to move to Florida. And Matt Johnson, he has been very I just feel like I couldn’t do it without him and the team that we, you know, we build. You know? So I just wanna kinda highlight those that, you know, those those guys that are in the position that I am that can influence people. And, like I said, I was being blessed of, you know, those those individuals that really work, very intentional about, you know, mind development.

[00:14:02] Matthew Elban:  Yeah. Jocelyn, I I appreciate you and your willingness to kinda call those guys out by name. Right? I mean, a lot of folks at Baker have been have been blessed to know those folks and and mentored by them, myself included. And to your point earlier where you said that you hope that you’re able to do that for others, I hope the same thing for myself. I I also know that I’ve heard nothing but good things about people that have been under your leadership and have made comments to me about how much they appreciate you and what you know and how you approach it and how you teach it. So shout out to you too, man. I mean, you’re doing a great job. Thank you. Appreciate that. So you talk about going from Wilmington to Florida, and and so I wanna talk about Florida for a minute. And there’s some differences in Florida and even some of the coastal offices versus an inland office. So Florida has a different relationship with weather than than most of our markets. Right? We’re getting hit from both sides sometimes, maybe three sides

[00:14:58] Josselin Martinez:  Mhmm.

[00:14:59] Matthew Elban:  Off the water. Uh, walk us through what storm season actually looks like for you and then for the team. Right? So you were in Wilmington during Florence or no? Yes. Yes. You probably learned a little bit through that, but walk us through. I was there, but I came in after

[00:15:18] Todd Kavanaugh:  a hit. Bit of a trigger word for here.

[00:15:21] Josselin Martinez:  Yeah. Florence. Yeah. That was very challenging time. Walk us through Florida. How how

[00:15:26] Matthew Elban:  do you guys prep for storms? What’s that storm season look like for

[00:15:29] Josselin Martinez:  you guys down there? So people used to tell me, Jocelyn, when you go to Florida, it’s gonna rain every day. Every afternoon, you gotta get some showers between, you know, one, four, 05:00 in the afternoon. And I gotta tell you this, that that was a true true statement. So the weather, you know, the weather is is very unpredictable. Right? Uh, which really challenge us to, you know, anticipate and and plan ahead. Right? And always be prepared. Right? When it rains, it’s it’s just it’s just so weird that, you know, it might be raining here, but I’m out of the way dry and and sunny. And so the weather the weather is very challenging. You know? It’s for, you know, for the cruise. Right? We just gotta stay committed to, you know, everything that we have in place to keep the sky safe. You know? During the storm prepping for the storm. Let me rephrase it that way. I know we had a back in 2022, if I recall. Ian, I think that was the hurricane that we had. That was a lot of planning, you know, and and I love the the the team that we have prior, you know, to to those events. Right? You know, Todd, you’d been in those those conversations. Right? You the PA team as well. Yep. And everything that you know, everyone that is that plays a part of the logistics. Right? So I feel like and I believe and and I’m confident and I know that when there’s a storm, we are prepared. You know? We we have the resources, and and that’s what I love is me being, you say, couple miles away from our our main office, what we call it, headquarters sometimes. It doesn’t feel like we actually there’s that gap. Right? Because I know you guys are just a call away. Right? And you guys been with us, at least for for our our team in Florida when we really needed you guys.

[00:17:22] Todd Kavanaugh:  Yeah. You know, I remember that, you know, we have those those 8AM Sunday morning calls, you know, and checking in on the storm preparation. And I know for those of us kinda here in the back office, questions we’re asking is how do we best support our frontline workers like yourself and your team that are, like, in the thick of it? And you’re dealing with no power, you know, no fuel, and limited access to food, thinking about, you know, Florence. And so, yeah, it it’s it’s really exciting in being you know, brings a sense of pride to see those things come together when those storms hit. So let’s talk a little bit about what that looks like. You know, I know, uh, in fact, I got a a shout out to Mike Oller up in Harrisonburg, had sent over some some questions and some thoughts about you know, he he’s in Harrisonburg, and he doesn’t get to see many hurricanes up in the mountains of Harrisonburg. So talk to us a little bit, like, what those first, like, twenty four, forty eight hours look like after the storm has kind of come through and we can actually open the hurricane shutters and open our doors and look around and see the palms on the ground and stuff like that. What does that feel like? Those first twenty four, forty eight hours knowing that, hey. I’ve gotta get to work now. You know? I don’t just get to sit back and let somebody else clean up the mess. Like, part of my role is to be there for my customers, for my employees. What does that look like?

[00:18:49] Josselin Martinez:  What does that looks like and how that feels like? That’s a challenging question. For me, I feel like my experience that I had in Florence, just just being prepared. Just just do one task at a time and just kinda being prepared. And and and having a plan like, look, after the storm, I know I’m gonna get a lot of calls, a lot of emails, and just just having a system in place. Right? I think prior to the storm, we always kinda keep prepared. And after, for me, it’s just I’m gonna go there. I’m gonna prioritize, you know, what has priority. Right? It’s a lot of, like, movie pieces, if that makes sense. And another aspect is very challenging too because you gotta retain all the information that is coming from the field. Right? Everything that is coming from, you know, the sales team, the customers that I I have personal relationship with them, and just keeping that information flowing. I just pass it to the next person, you know. But to me, just about being prepared, being having the system in place, you know, and a process in place.

[00:19:55] Todd Kavanaugh:  Yeah. I think, you know, with and Matt was much more intimately involved in this than I was. But the innovation that the company went through in the last year and a half, two years now almost in, like, the data transformation in our new platform will hopefully enable us, compared to 2018 Baker Roofing Company, to allow those that data, the request from the customers to flow in for us to comprehensively grab those things, know we’re not gonna miss anything and lose anything, and be able to deploy the right resources, the right crews, and do the right fixes to ensure that we’re doing the best that we can, you know, in a time that’s really chaotic. Right? Like, I think about planning is really important when we enter into one of these storms, but we know the old saying, you know, the best laid plans of mice and men. You know? Like, sometimes plans go out the window when you walk out the door and you don’t have power for four weeks. I think there’s something like that in Florence, you know. So you make new plans to address those issues. So so, yeah, I really I remember some of those plans. We’ll go through some of the that now, but there was some very unique planning that went into that particular storm and, Ian, also.

[00:21:06] Matthew Elban:  So Jocelyn, there’s probably a lot that customers don’t get to see in storm response. But I’m curious, maybe shed a little bit of light on what what’s happening behind the scenes that that makes the difference for our customers? So if you think about a storm prep, right, we do that call in the mornings, we figure out where where the needs are, what are the things that that we’re doing ahead of time behind the scenes that customers don’t see that allow us to continue to function in in the excellent way that we do for for our customers.

[00:21:36] Josselin Martinez:  We dedicate a lot of time prior to those those events. Right? Like, Todd, I know you mentioned there were some times that we had some meetings on a Saturday morning, Saturday afternoon, Sunday mornings. And I I there’s always someone that that is that is responsible for the logistics, the communication, the material. Right? And and that’s something that I feel like we do that very it’s very unique. Right? There’s there’s always someone in charge or responsible for those those things that a customer might not be aware of. That’s a huge team behind me that, again, they do the the safety, the the the supplies, the the the logistics, the cell phones. You know. I would say before we we were doing a lot of things, all the paperwork that we used to do before. Right? I remember having, like, hundreds of copies of, you know, blank work orders and our, you know, our toolbox and our home selling tool, the materialist. Right? So, yeah, I I really again, I used to have tons of copies of that. So it’s it’s a lot a lot of planning. Right? But we are confident that with the resources that we have, you know, we we can we are gonna reach to those customers that need us as soon as, you know, as soon as possible.

[00:22:54] Todd Kavanaugh:  Yeah. You know, I think about we’ve had the company, you know, we’ve been around for for over a hundred years. Right? And so we’ve mentioned talked a lot about resources, and and it’s experienced too. Right? Like, we we have gone through and been successful with Florence. If you track out west, at least in this state and into Tennessee, they had Helene. You know? And that was a really challenging storm for that area. Massive destruction. And, you know, we wanna be able to do at least our small part as a service provider to ensure that, hey. At least we can get your roof ride and and get you in the dry. And that takes so so we’ve been through those experiences. So when we enter into a new one, we know, okay. Like, we’ve seen I wouldn’t say worst case scenario, but we’ve seen bad case scenarios. So maybe that means we’re getting fuel and making sure the fuel cells are in place because it’s the little things. Right? Like, if our trucks can’t run, we can’t go to your job site. And so knowing that, hey. That’s a thing now that we need to have in place. Need to have grills at the office. Right? That was a thing in Florence so we can cook our guys meals and make sure that that they’re fed while we don’t have access to a lot of things like that. I know that happened out in the lean too. So I’m curious. Is there a story, Josh, that sticks out, maybe thinking about Florence or Ian, that when you think about those times and maybe it’s personal. Maybe it’s like a story of an employee or a story of a job that just sticks out after, like, post, you know, Ian, Helene, Florence that you remember.

[00:24:31] Josselin Martinez:  There was one location in Wilmington. This was after Florence that, you know, that I remember we had a crew, you know, providing assistance. Right? The the damage that allocations sustained, those two guys couldn’t do it. You know? It it was just too much to you know? And we got together. Right? And I remember, like, when we got there, we were like, wow. That was my first time that I saw how the damage that a hurricane can can generate. Right? And which I remember it all working together and and just doing the best we can to get that roof dried in. You know what I mean? And and I remember calling in other people, hey. Can you guys come in and help us and give give as much support as we can? It’s that what kinda comes to mind, you know, just being able to be there for that customer and just doing the best we could at that moment with the resources that we have. I felt like, you know, we were committed, and and I I I do remember that that was a very challenging day for us.

[00:25:35] Todd Kavanaugh:  Mhmm. It must have been near, like, day one post storm, you know, I guess, just, you know, because

[00:25:41] Josselin Martinez:  Days were very

[00:25:42] Todd Kavanaugh:  Florence had camped out and made Wilmington its home for a couple days, you know, and then finally it passed. And

[00:25:48] Matthew Elban:  I was in Asheville couple weeks back and meeting with a customer, and they made a comment about after storms. One of the things that they really appreciate about Baker is that we treat the building as if it’s our own home.

[00:26:02] Josselin Martinez:  Mhmm.

[00:26:02] Matthew Elban:  And their thought there was it allows them to conduct business and serve their people, their customers. So whether it’s a grocery store or a hospital or Yeah. Or whatever. Like, there are patients that need to be seen in a safe, dry area. There are are people, customers at grocery stores that need to go in there and get food, and they need to not have water pouring on top of them while they’re doing it. And so and and safety on the floors, like, the whole thing. So they made a big deal about that, and they appreciated our response. Specifically, in that case was after Helene was able to allow them to get back to business as fast as possible and that we treated their building as if it was our home. That’s how much we cared. So I yeah.

[00:26:44] Josselin Martinez:  And in Florence, I do remember that we work, I think it was either sixteenth or eighteenth in consecutive days. Poof. Mhmm. That and that’s just to show the commitment, our commitment to, you know, to to our customers.

[00:26:58] Matthew Elban:  Yeah. Absolutely.

[00:26:59] Todd Kavanaugh:  Yeah. So, Josh, let’s let’s pivot for a moment away from from the storms, and let’s talk a little bit about Tampa. And you’re obviously leading the service operations and service charge in that region, not just Tampa, but beyond. And it’s one of our newer markets. So when we go to a new market, Tampa, where we hadn’t been before until we launched this office, It’s really different, right, than doing work in, say, Wilmington or Raleigh where we’ve been there for some time. So what does it take to actually build that effort, to build that team, to build that market? What does that look like?

[00:27:39] Josselin Martinez:  Great question. So opening a new office, in a new market, hiring the right people is very challenging. Right? People that aligns with our culture, our work ethic, nor our expectation, those components not always comes in our favor sometime. But I was I was very blessed with the team that, you know, that were part of the foundation of our Tampa location. You know, Terrence Council, he was a foreman in our Motor Beach location. And I remember talking to him and and it’s letting I was very transparent. Right? And I told I remember telling Terrence, hey, Terrence. You know, this is the challenge. Right? This is the expectation, but, also, this is the opportunity. Right? You know, he’s I’m so grateful and and blessed that he was him and Adam, I’m sure you got, uh, Those two guys been with with me since day one. You know, our success in this office is a reflection of their commitment. Right? It takes a lot of effort. It takes a lot of commitment, but also a huge component to that is hiring the right people or having the right people, building the right team.

[00:28:58] Matthew Elban:  So, Jocelyn, how do you develop the people on your team? And what I mean by that is this. Right? You’re in a market that’s it’s established, but it’s still being built out. Right? The the floor market’s still growing, still still saturating that area. How do you build your people on your team in that type of a market, and where does that knowledge come from to do that?

[00:29:19] Josselin Martinez:  So just talking to the team. Right? You know, every everyone has different inspirations, right, different roles that they they want to they wanna get elevated to different roles. They’re just having those conversations. Right? I’m very grateful of the which I think is very unique, and they have been very helpful for me. They helped me a lot in the the development of my my team, the in house training that we have in Raleigh. Right? Is this having those conversations, you know, with everyone? Hey. Tell me what’s your ideal role is. Right? And then someone said, Jocelyn, I I wanna get into, you know, operations or for me or or or sales or or safety. And b, again, what I said earlier, intentional about their training. Right? And b be very consistent with with their training. Right? So if someone wants to be in operations role, hey. Just show them, hey. This is this is what operation looks like. Right? This is my role. This is what I do every day. And, you know, sometimes, I gotta tell you this, when someone says to me, Josh, I wanna be into sales. Right? Let’s say I got four minutes. I’m gonna be a salesperson. When I have a job done review, I I I give that individual call and say, hey, buddy. Tell me what you feel. Tell me what you think about it. And just kinda give that input. Right? I feel like they feel like, hey. You know, Jocelyn or Baker Roofing is really is really, like, interested in my development.

[00:30:47] Todd Kavanaugh:  Yeah.

[00:30:48] Josselin Martinez:  You know, this is committed to my my development. You know? So we do every time we get an opportunity, we always do in house training. Right? And and then the training the boot camps training that we have in North Carolina too. You know? I have always conversation with Robert and George, and I’m like, hey, George. Robert, this this one video that he wants to be, you know, foreman. And they they helped me kinda put, like, a development training plan of, hey, Josh. And this is what I would recommend this individual to do. Right? And and and just show them that, you know, we are committed to them.

[00:31:23] Matthew Elban:  Yeah. I like that. Let’s pivot a little bit there away from the leadership for just a second and back to this question. When something goes wrong on a job, and and we’ve all been there. In this line of work, occasionally, something does go wrong on a job, What’s your first instinct? What’s your first reaction?

[00:31:40] Josselin Martinez:  For me, it’s what I did wrong. Right? The the action that I I just said I did or I didn’t do, you know, how that influenced that that outcome. Right? And, yeah, there have been situations where we made a mistake. Right? And and I’m not I’m not going there with the approach of, hey. Pointing fingers. You know? We kinda get together in in in a room. And I I don’t tell you this too. Our team, something that we do really well, is having very difficult conversations. We kinda get together and we kinda come to the conclusion, hey. This is what transpire. Right? Everybody comes with different suggestion. Hey, Josh. And this is what we should do differently next time. Right? I feel like that way, everybody takes ownership. Right? And I think for me, what what I like about you know, we learn from our our mistakes. Right? And just kinda, like, listening to everybody’s own opinions and suggestions and and things that I couldn’t do better. It helps me to put something together that for next time that we can be more effective.

[00:32:45] Matthew Elban:  Mhmm. Sure.

[00:32:45] Josselin Martinez:  Yeah.

[00:32:46] Matthew Elban:  Yeah. I love that.

[00:32:47] Todd Kavanaugh:  You know, Josh, you’ve you’ve shared a lot of a lot of great, I’d say, content. A lot of lot of cool responses around planning, specifically around developing your employees and being mentored yourself. And, you know, I think of some of the guys that you named, Greg, Tyler, Logan. Is there, like, is there a piece of it? I know you talked about Greg sharing teaching about blueprints. But is there a small nugget, a piece of advice that maybe one of those guys pulled you aside and said, hey, Josh. X, you know, that you remember from early on in your career or maybe with somebody else, but not one of those guys, that’s, like, stuck with you this whole time? Might have just been a small lesson, small one liner, but is there something that’s stuck that you can share with the rest of us?

[00:33:36] Josselin Martinez:  When it comes to mind without, obviously, bringing his name, uh, I remember someone telling me, Jocelyn, be be adaptable. Continue to learn in the meantime. Right? And I think for me, as as as long as someone, you know, says, y’all saying, keep do I know a lot of times who said, keep doing what you’re doing. Right? To me, that really gave me the, uh, the encouragement to just stay positive, right, and and be patient. Right? And I feel like that has very benefited me through, you know, my my my career.

[00:34:16] Todd Kavanaugh:  That’s great. Yeah. Staying being I I think that’s that is really important for us to be adaptable, to always you said it, to always be learning too, especially when, as you mentioned in the very beginning, things don’t go always go right. You know? They don’t always go as planned, and that’s a fantastic opportunity for us to take ownership so that we’re getting and to learn. So awesome. Well, we always like to close things off with a little bit about you. I know Matt asked the question in the beginning and about a book you read. I always like to hear a little bit about what you’re listening to. And that that could be a podcast. That could be an audiobook, but could also be music too. And who you like to listen to when you hop in your truck and you’re driving home or driving to work, what are you listening to?

[00:35:04] Josselin Martinez:  Honestly, after having three kids and listening to, like, Baby Shark, that song, I kinda made the commitment that, hey. My my solo time, I just kinda just gonna be just just me. So, honestly, I don’t on my windshield time. I just I don’t spend a lot of time listening to music, to be honest with you. I do listen to different podcasts from different and I said, a different background. But I I like that time just where I feel like I can I can I use that time as I’ve been using that time to be more strategic, right, when I’m I’m when I’m by myself? Right? I I I like to think about things that I can improve on. Right? So it might sound very unusual, but I don’t I really don’t listen to much music, to be honest with you, when I’m by by myself. You know? I think that’s great, Josh. I think, like, that’s one of

[00:35:56] Todd Kavanaugh:  the things I’ve started thinking about too is, like, let me listen to the silence. Let me, like, get you know, spend that time in my own head and think slow my thoughts down. What do I really think about this thing? What you know? So that’s a that is a fantastic discipline to practice too is not always have to have something but marting our ears, but to use that time to think, and as you said, to be strategic.

[00:36:19] Matthew Elban:  Yeah. Listen to the thoughts in your head. You know?

[00:36:22] Josselin Martinez:  Yeah. I I have a clarity when you know? I’m just, like you said, just listening to to just to the the silence in a way, and think about how I can use that time better, at least for me. Yeah. Right? And and and and and and for me, it’s it’s just being very used to that time for my benefit where I can be be more strategic, where I can, you know, help my myself and my team. You know?

[00:36:49] Matthew Elban:  Well, Jocelyn, that’s it for this episode. Thanks for being with us. We appreciate you, and we appreciate you just being willing to share your story. So thank you so much.

[00:36:57] Josselin Martinez:  Appreciate you guys the the invite again, and

[00:36:59] Todd Kavanaugh:  let’s keep going. Yeah, Josh. Really enjoyed the conversation. It was excellent. Thank you.

[00:37:04] Josselin Martinez:  Thank you.

[00:37:04] Matthew Elban:  Thank you guys to everyone who’s listening. Thanks for listen Under the Roof, and don’t forget to follow the show and share it with your crew. And remember,

[00:37:12] Todd Kavanaugh:  always like to close with this. We shall do good work, at a profit if we can, at a loss if we must, but always good work. See you next time. That wraps up this episode of under the roof. Thanks for joining us and being part of the Baker Roofing family.

[00:37:30] Matthew Elban:  If you liked what you heard, share it with your crew. Hit the follow button and keep the conversation going wherever you work.

[00:37:36] Todd Kavanaugh:  We’re here to keep you informed, inspired, and included because the more connected we are, the better we work together.

[00:37:45] Matthew Elban:  And as always, we’ll leave you with this. We shall do good work at a profit if we can, at a loss if we must, but always good work. See you next time.